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Nowadays Magazine AW 2025
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CIVILIST SUMMER 2025
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Hailing from ‘big bad’ New York City, or the big apple as some call it, Fucking Awsome is a brand that more than lives up to its rebellious name. The brainchild of professional ex-skateboarder Jason Dill, F.A menswear has grown to become one of the industry's cult leaders, a destination for graphic heavy and logo-driven skate and streetwear.
Usual is an independent brand established in 2016 in the outskirts of Milan.Its strong identity finds its roots in the vibes of the late '90s when we grew up as graff-heads, skateboarders, and rap addicts.Their main goal is to pay homage to the culture that made us who we are today.
Rassvet is an international skateboard company founded in 2016 by skateboarder Tolya Titaev. Growing up in a post-cold war capital, Tolya has always been surrounded by creative people be it from his local skateboarding scene, music and art worlds. Rassvet brings a fresh vision on fashion proposing a complete wardrobe inspired by skaters, designed for everyone. The word Rassvet, meaning « sunrise », illustrates the brand’s community’s common desire to highlight a new dawn drawing its strength and uniqueness through artistic collaborations, open to the rest of the world.International friendship has built the Rassvet skate team.
Public Possession was founded in 2012 by Valentino Betz and Marvin Schuhmann as an outlet to channel their various interests. The idea was to emphasise the relationship between music, text, graphic design and happenings. This proccess being a continous stream, constantly evolving. The recordlabel and shop (physical & online) were added in 2013. Since then both give platform to various artists from around the globe. The effort of Public Possession is driven by the fun of creation and an urge to combine data – to create news. Itsoutput is variable and includes commissioned work for clients from the field of culture and business as well as original work shown in various exhibitions and self organised events. Next to that, PP regularly travels to DJ in cities around the world.
